Fabrizio Ferri is a genuine celebrity in the world of photography. He has an imposing presence that quickly vanishes behind a contagious and youthful smile, although a youth he is not. Born in Rome in 1952, he has lived and worked in New York for the past 25 years. He founded his Industria Superstudio complex in Manhattan’s West Village, close to the Meatpacking District. This is where he has created a unique style of shooting for some of the most enduring advertising campaigns. The latest of these is ‘Stop Think Give’ an initiative for the protection of destitute children, promoted by Bulgari and Save the Children.
Ferri has shot over 200 celebrities such as Sting, Meg Ryan, Ricky Martin and Pedro Almandovar. Some 300 portraits characterized by stern looks and focusing on outstretched hands, all wearing a specially designed Bulgari ring, created for Save the Children. The campaign has been extremely successful, raising over USD 35 million. It has also led to a book, with a cover graced by Naomi Watts and Adrien Brody. The book was showcased in Los Angeles as a highlight of the Oscars week. The central theme of the portraits are these famous hands that seem to transcend the lens and suggest “Stop, think, and give your contribution”.